Nov. 16, 2021
Our “Humans of Lazada” series takes a look at the professional and personal lives of the more than 8,000 people who work at Lazada. Click here for more stories from this series.
“I’ve always looked forward to 11.11 because, as an avid bargain hunter, I know 11.11 always has the best deals. My family and I usually save all our ‘wishlists’ for the year and wait for 11.11 to arrive. That way we get to reward ourselves for the hard work over the year with the best bargains!
About nine months ago, I joined Lazada. So this 11.11 was extra special, because it was my first with my favourite eCommerce platform and I got to be part of the team behind all these great deals that shoppers like myself look forward to every year. And this year, I know what it took to make the magic happen when the clock strikes midnight on 11.11.
Preparations for this biggest one-day sales event start as early as September for the seller engagement team. This year, we kicked off the preparations by setting up a resource centre for sellers on the Lazada University portal to keep them informed in the lead-up to the event. We worked closely with our participating sellers to source and ‘hunt’ for the best products, so that we could offer our consumers a variety of assortments at the best prices. Through Lazada University and our Facebook community group, we educated sellers on how to draw up ‘must-buy’ lists and promote their products. We provided trainings on leveraging livestreams and reward features, and gave them tips on using the right tools to help drive visibility and traffic.
My colleagues were telling me that in pre-pandemic days, the team would organise a countdown event in the office, and Lazadians would stay up all night to watch the sales numbers on dashboards while eating midnight meals together and celebrating when they’ve hit their targets. Even though I’ve yet to experience it this year, I’m more excited than ever to get my ‘wishlist,’ because I know all the hard work it took for that to happen!”
This profile was compiled by Chiah Siow Yen from Lazada Malaysia’s public relations team.