Showcasing the creativity of Taobao’s sellers, a young Zhejiang University graduate created a series of blind boxes containing multicolored cloud decorations – items featured at this year’s Taobao Maker Fest – that attracted thousands of eager shoppers. Many also took the opportunity to nab fun items, from office-friendly coffee machines to beds for lunchtime naps, to brighten up their workspaces.
Reflecting China’s booming pet industry – an economy largely driven by younger consumers – this year’s 12.12 also saw strong performances for many pet-related items, including ones powered by smart technology. From December 3-10, searches on Taobao for “deep-sleep cat beds” soared 286% compared to the same period last year. Sales growth for electric blankets for pets also surpassed that for humans.
