Since February, the platform has launched more than 45,000 livestreamed tours – attracting close to 1.8 billion views – of popular travel destinations and activities, including guided excursions of the Palace of Versailles, city tours of Kumamoto in Japan and cooking classes led by acclaimed hotel master chefs.
Domestic traveling was also a popular keyword this year. According to Fliggy, in the last six months, bookings for domestic-travel products – including hotel deals – rose 70% year over year, exceeding the growth rate of long-haul travel for the very first time. According to Fliggy’s statistic on this year’s 11.11 Global Shopping Festival, there were also rises in family trips as well as bookings made by post-95 and post-00 holidaymakers, the latter of which saw a YoY growth rate of 180%. This year, those from China’s lower-tier cities also accounted for 60% of the country’s travelers.