The 6.18 festival has reached new green heights, as the company shared that it had reduced its per-order carbon emission by 18% compared to last year.
The lowered carbon footprint was made possible by Alibaba’s enhanced algorithm and reflects the company’s ongoing commitment to pursing sustainability through green technology and eco-conscious practices. The upgraded algorithm supports Alibaba’s retail platforms, including Taobao and Tmall, and uses machine-learning technology and AI features, such as the image-search function and personalized recommendations, that not only deliver optimized shopping experiences to consumers but also make computer processing more efficient, thereby reducing the resources needed to power large-scale shopping events such as 6.18.
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